Promotank has accumulated a diverse portfolio of completed projects that represent key themes and major areas of growth and development in the region. Below are the highlights of projects that represent a functional focus on strategy consulting, market research and communications.
Promotank has accumulated a diverse portfolio of completed projects that represent key themes and major areas of growth and development in the region. Below are the highlights of projects that represent a functional focus on Strategy consulting, Media and Communications & PR.
Communi-ty Development and Investment Agency (ARIS)
Development and coordination of an information campaign for the population about the activities of the project "Sustainable villages development" taking into account the priority areas for poverty reduction through the development of agriculture and rural areas, human development, development of rural infrastructure (areas: health, education, water supply and sanitation).
USAID Kyrgyz Republic National Mass Media Campaign. The USAID Kyrgyz Republic 2019-2020 Outreach and Communication Strategy aimed to ensure that the public knows what USAID is, is familiar with the work it does, and has a favorable opinion about it. Conducting a one-month national mass media campaign. The campaign was structured around USAID’s four main program components: Health, Education, Democratic Governance, and Economic Growth.
Development of communication materials and an analytical report with recommendations for further effective communication activities.
USAID Economic Growth: https://youtu.be/WZgV5zktNsM
USAID Democratic Governance: https://youtu.be/OXHpKax3LP4
Within the framework of the project “Improving Resilience to Disaster Risks in Kyrgyzstan (ERIK)”, the foundation’s experts conducted a study in 5 regions of Kyrgyzstan. Based on the results of the study, a Communication Strategy and Communication Plan for the project component “Improving the Safety and Functionality of the School Infrastructure of the Project” was developed.
Ministry of Agriculture of the Kyrgyz Republic
Project “Ensuring Access to Markets”: Development and implementation of an information campaign aimed at attracting and developing value chains of livestock products throughout the republic, through print and TV media, news agency sites, social networks, development and distribution of printed materials.
Media Influence Matrix Project: The project aims to study the changing media landscape in the country over the past few years and is based on a methodology developed by the Central European University (CEU). The study reflects the main trends in the development of media in several sections: media policy and legislation; the main regulators and key players (influencers), as well as their development as a whole. An overview of the main decisions in the field of media regulation that have had a positive or negative impact media and journalists, representing key industry players and civil society groups, as well as donor organizations
Link on one of developed reports:
World Bank / OJSC “Bishkek teploset”
Conducting an outreach campaign for affected households in the framework of the “Improving heat supply” project: Raising awareness and consumer support at the household level through a public relations campaign on the reliability and efficiency of the supply of the Central heat supply.
Video, infographics, brochures in Kyrgyz and Russian:
"Communications & PR services under the CASA 1000 and CASA CSP project": Population was mobilized in 3 regions in the south of Kyrgyzstan in order to identify public opinion and public awareness about CASA 1000 and CASA CSP projects. Based on the data obtained, communication materials were created to raise awareness and reduce public concern.
Video, infographics, brochures in Kyrgyz, Russian and English:
The project “Integrated development of the Osh region of the Kyrgyz Republic” is aimed at expanding the economic opportunities of the rural population to increase the tourist attractiveness of the Osh region.
In the course of the project implementation, 12 video materials, 32 publications in print and electronic media were published in the media, and a video clip about the project was prepared.
Strengthening support in reforming the energy sector of the Kyrgyz Republic: Promotank's team conducted an outreach campaign for the public in order to convince the general public that reforming the energy sector is necessary to maintain its sustainability and take it out of the crisis, in the future will result services provided.
Video and infographic materials in Kyrgyz and Russian:
CJSC "South Kyrgyz Cement"
Consulting services for the production of marketing products
ADB Investment Promotion Agency
& Ministry of Economy in Kyrgyz Republic
Designed and implemented an information campaign, aimed at increasing awareness and understanding of public-private partnerships (PPPs) among key stakeholders in the public sector, local private sector, as well as the general population. The campaign also included support for pilot projects to build the operational capacity and work as a feedback mechanism to improve the structure of the PPP and promote effective PPP programs. Website content was developed - http://www.ppp.gov.kg.
Video on promoting PPP capacity building in Kyrgyz, Russian and Tajik:
As part of a pilot initiative, Promotank and the Civil Initiative of Internet Policies PF analyzed the current situation of large telecommunications subjects in six countries of the Eurasian region - Armenia, Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan and of Uzbekistan. The goal of the project is to determine the sectoral governance vulnerability index to corruption in the telecommunications and mobile communications sectors. SMM and content for social media was developed.
Asian Development Bank
The project "Accession to the Eurasian Economic Union: Seizing Opportunities and Risk Management": The project aims to build capacity and raise awareness of central and local authorities, the private sector, civil society and the media to adapt to new realities of the economy within the EU.
USAID REFORMA Grants Project
The main goal of the “Economic News on ELTR TV Channel” was to create 6-minute Kyrgyzstan’s economic news analysis in Kyrgyz and Russian languages after evening news on ELTR channel 2 times a week. This project aimed to increase the audience of ELTR, and at the same time, to diversify the Channel’s program and to create convenience for subscribers of ELTR TV Channel.
Asian Development Bank / Ministry of Education and Science of the Kyrgyz Republic
"Sector Development Program: Strengthening the Education System": A five year project (2016 -2020). Was developed a Communication Strategy and Communication Plan on 2017-2020 years. Were trained media representative on effective communication on Education sector.
The project is aimed at communicating support for reforms in the education system of Kyrgyzstan, in accordance with Education Development Strategy for 2012-2020
Video on the activities of the UNDP Democratic Governance Program
Kyrgyz Election Support Project (KESP-II) / UNDP
Provision of technical assistance for conducting democratic and transparent elections, ensure the necessary support of the Central Election Commission in the conduct of elections with the wide dissemination and implementation of information and communication technologies.
A series of video informational videos about the coverage of Elections 2015:
WB Prime Minister Office of KR
The purpose of the information campaign is to effectively inform public audience about the Public Sector Roadmap Reforms.
EBRR BAS Program
Kumtor Operating Company
Issyk-Kul Oblast Business market research, survey conduction among 1000 acting and potential businessmen to collect the information on business environment of the Oblast, conduction of 4 conferences and 1 business forum among local entrepreneurs
ADB Ministry of Energy and Industry of the Kyrgyz Republic
Public Information Campaign "Rehabilitation of the Energy Sector of Kyrgyzstan": Informing the public about ongoing reforms in the energy sector.
OSCE / Soros Foundation-Kyrgyzstan
Promotank, in cooperation with Internews, the OSCE and the Soros Foundation Kyrgyzstan, held a regional media conference on the topic “Media in partnership with civil society to counter information threats
USAID Local Development Program
Active promotion of International Festival Oimo, attraction of international tourists, further development of crafts market in Kyrgyzstan
Conducting a media campaign for FESTI (Fuel and Energy Sector Transparency Initiative). Assistance in conducting a campaign for the FESTI at the local level through television, radio and newspapers. Development of video and audio clips, development and placement of information billboards and posters. Organization and participation in round tables, news programs, SMM events.
Development and implementation of a business plan for the construction of an eco-friendly Olive hotel in Bishkek, using energy efficient technologies in construction. Development and implementation of a marketing strategy and hotel positioning. Including the development of feasibility studies, construction, installation of "green technologies" and the commissioning of the hotel.
Website development for the hotel: www.hotel-olive.com
International Organization for Migration
Collection and analysis of secondary data (determination of the current situation in the field of vocational and technical education) Creation and development of 40-second video clip to broadcast on National Channel about 5 pilot vocational schools Creation and development of 40-second audio clip. Recording of video and audio clips
Media-campaign directed at increase of public awareness about such problems as HIV/AIDS and drugs addiction. Working with focus groups to develop key messages and design visuals. Development of media products - videos, posters, billboards. Writing public reports, organizing communication events, creating a public website ww.jashtar.kg and further disseminating information.
International Finance Corporation
International Finance Corporation
Development of the scenario and production of a video for the CTA tool for installation of metal roofing and heat insulation of attic for a typical Kyrgyz rural area household. Development of booklets with description of the procedure, relevant schemes and calculations. A video tutorial (Russian and Kyrgyz) is developed with detailed description of procedures needed to install metal roofing supported by comprehensible 3D graphics and animation.
Development of the script and the production of 2 video films as teaching tools for the independent construction of the foundation and walls of a one-storey residential building in a typical rural area of the Kyrgyz Republic. Development of booklets with a description of the procedure, the relevant schemes and calculations.
“Youth for Peaceful Changes”: Within the framework of this communication project, Promotank produced and broadcast nationwide TV programs - “Everybody is Significant” in order to raise the awareness of wide sections of the population of Kyrgyzstan about ethnic, religious, and cultural differences.
Study on measuring the volume of the audience of television and radio channels, the study of the characteristics of television viewers, radio listeners and Internet users and their media preferences.
Promotion of “Data Journalism” in Kyrgyzstan through short-term trainings on working with open data and cooperation in the development of media products with a high level of public opinion.
Content analysis of 270 articles in Russian, Kazakh and Tajik languages
Training activities conducting to develop a national media plan for the prevention of trafficking in persons. Development of a national media plan for the prevention of human trafficking.
Soros Foundation Kyrgyzstan
Ministry of Finance of the Kyrgyz Republic
The project to promote the Open Budget portal: Content development for the InfoSystem SE online portal (www.okmot.kg), which allows real-time monitoring of the execution of the republican and local budgets. Inform a general public about the project of “infosystem”. Increase the number of public figures, journalists involved in promoting budget transparency and public control over finances. Strengthen the influence of the public when making important budget decisions on violations and inefficient use of state funds.
Preparatory activities for a tender for the development of a gold deposit: Conducting a communication campaign. Development of investment guide for the mining industry. Monitoring public opinion about the mining sector among residents of Issyk-Kul and Talas regions.
Stimulation of sales through organization of an advertising campaign. Each tea pack contained a unique code, which customers needed to send to a special number. Each day winners received money on their phone numbers, each week - cell phones and 10 customers won a tour to Thailand. There was a hot line supervised by the Company working to address customers’ questions.
«Life after bidding» The purpose of the project is to ensure the efficiency and transparency of public procurement of medicinal products through the development of the necessary rule base recommendations supporting the finalization of the portal of electronic government procurement www.zakupki.gov.kg.